About James

About James

James Sweetman is a highly-rated and well-respected Executive and Personal Coach, Trainer, Keynote Speaker, Author and Columnist.

James’ ability to inspire audiences comes from his unique blend of professionalism, insight and humour. This teamed with the directness and honesty that his topics require, has resulted in an impressive client list, both in Ireland and overseas.

James has over twenty years experience in business having held senior positions in a number of blue chip companies, working in the areas of change management, sales and business development, and customer relationship management.

James completed a MBA (Masters of Business Administration) in 1998 receiving a first class honours for his thesis on the topic of Motivation. He has several Business and Personal Coaching Diplomas and is a certified NLP (Neuro-Linguistic Programming) Master Practitioner.

In 2000, James left his senior management role to pursue his passion. He established James Sweetman & Associates with the aim of inspiring people to empower themselves, through his 1-2-1 coaching and training. As so often happens, when you detect your passion and act on it, success meets you half way. James is now the ‘go-to’ coach and trainer for many international companies and is a sought-after personal coach for people who want to revolutionise their lives.

James Sweetman Author

James’ first book ‘Graduate to Success’ was published in January 2007 and his second book ‘Soar – Powerful Questions that will Transform you Life’ was published in August 2011. He has also produced a number of audio CDs including ‘How to Excel at Interviews’ and ‘15 ways to boost your Self-Confidence.’ James started ‘Next Steps’ his monthly business and personal development ezine in 2005. It is now read by thousands of subscribers in over 30 countries.

James’ outlook on life is summarised in these two quotations

The meaning of life is to find your gift; the purpose of life is to give it away.
Joy J. Golliver

Life is not measured by the number of breaths we take, but by the moments that take our breath away.
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