About James Sweetman

James Sweetman is a leading Business, Personal & Performance Coach.

At the heart of James' work is assisting individuals and companies to be more effective at what they do. In addition to managers and businesses, he also works with students, athletes and performers with the goal of challenging and supporting them to realise their potential.

As well as his Executive Coaching practice he regularly facilitates workshops in the areas of:

• Leadership
• Sales Skills
• Presentation Skills
• Time Management
• Emotional Intelligence
• Motivation
• Interviewing Skills
• Personal Branding

Since 2003 James has written over a hundred articles and has appeared on TV speaking about peak performance and how to realise potential. He also runs seminars and is a sought after conference speaker.

James' articles have been published in the Sunday Business Post, Irish Independent, Sunday Independent, Sunday Times and Business & Finance.

James also writes and produces Next Steps, Ireland's most widely read Business and Personal Development online newsletter, which is published the first Tuesday of each month. Next Steps is read each month by readers in thirty one countries.

His first book 'Graduate to Success' was published in January 2007.

James completed a Masters of Business Administration in 1998. He has a Diploma in Business and Personal Coaching and is a certified NLP (Neuro-Linguistic Programming) Practitioner. In 2005 he completed a Leadership & Personal Development Programme in San Diego, USA. He is also a FAS approved trainer.

James has over fifteen years experience in the financial services industry. He has held senior positions in a number of blue chip companies, working in the areas of change management, sales and business development, and customer relationship management.