10 Questions to focus your business in 2008

This is the time of year when companies start planning for the New Year. Here are ten great questions to focus your thinking?

• 1. Why do your clients seek you out? (The answer will give clues to your business' critical success factors.)

• 2. How are your ideal clients/ target market being underserved by you and/or your competitors?

• 3. Is your business model scalable? Can you grow your business with the structures you have in place or do you need to change how you do business?

• 4. What important changes are occurring in your industry and what is their impact on your business?

• 5. What is the one thing you are not currently doing, but if you did do on a regular basis it would transform your business?

• 6. Where do you see your business in 10 years time?

• 7. Who is your competition, what are their strengths, and why are you a better choice for your prospects?

• 8. What are your clients’/ customers’ expectations and how can you exceed them?

• 9. How good is your accounting and finance records and cashflow?

• 10. How can you expand the client base for the industry not just your business?
  

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