Customers or evangelists?
 Last month’s lead article was all about personal branding. This month the focus is on company branding and in particular what you can learn from the brand phenomena that is Apple. The firm that started with the Mac has managed to transform their customers into loyal fans, some would even say fanatical evangelists. Without a Steve Jobs (pictured) or with fewer resources than Apple, can other companies build that kind of loyalty?
An experiment that took place 40 years ago would suggest they can.
Read the full article»
 Diploma in Management & Executive Coaching
Want to learn or enhance your coaching skills? This accredited diploma course is designed for professionals and senior managers within business settings who wish to add coaching to their skill set and for those who wish to begin a career in the profession of business coaching. The course is run by Shimoda, (the trading name of International Coaching & Training Institute.) The course starts at the end of September in Cork and mid-October in Dublin.
More information »
"Saying 'I'll try' usually means 'I'm not really committed.' There is a big difference between 'should do' and 'must do.'"
Source: J. Sweetman
 The bad boss test!
If your manager displays more than a few of the 24 behaviours listed in this article he or she will not only be difficult to work with, but they are unlikely to be effective in their role. If as a manager you are reading this and some are hitting home, you may be isolating your team which will be detrimental in the long-run.
Take the bad boss test »
What James is Reading
The Invitation by Oriah Mountain Dreamer
A few month's ago I read this author's latest book The Call and it prompted me to read more of her work. This book, her first is equally compelling. I was hooked after the first paragraph which reads - 'It doesn't interest me what you do for a living, I want to know what you ache for, and if you dare to dream of meeting your heart's longing...'Check it out.
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Find out about our Executive, Personal & Sports Coaching »
Browse our range of courses and workshops that will take you and your company to the next level. View all courses »
View a selection of James’ keynote addresses »
How to Excel at Interviews & 15 Ways to Boost Your Self Confidence »
Find out more about James’ books »
For More Information:
· JamesSweetman.com
· Next Steps Archive
· Email James
· http://twitter.com/
jamessweetman
· Tel: 087 2492774
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