James Sweetman & Associates
E-mail newsletter of James Sweetman & Associates
Issue No: 22 Issue Date: November 2006
Common Business Pitfalls
Every day, thousands of regular, sane and normal people take the plunge and start their own businesses. The majority will not survive 12 months.

Read on to discover the fatal mistakes many new business owners make and how to avoid them.

No Excuses
Are you one of the countless people who go through the motions of being at work, day in and day out, without any real enthusiasm or passion for what you do, counting the days until the golden parachute or carriage clock arrives?

Then read on

Top Tips - Leadership
"Unsuccessful leaders are all alike; every successful leader is successful in their own way."

THE 16 QUALITIES OF GREAT LEADERS

1. Honesty
If you are not honest with yourself in terms of your own strengths and weaknesses or honest in your dealings with others, you will never create trust or rapport with people; the foundation blocks of effective leadership.

2. They are not managers
Things are managed, people are led. Managers help people see themselves as they are. Leaders help people see themselves for what they could be.

3. Control the ego
The challenge of leadership is to be strong but not rude, kind but not weak, bold but not a bully, thoughtful but not lazy, humble but not timid, proud but not arrogant, have humour but not be a joker.

Find out the rest...

Have you just moved into a leadership role? Do you know about our First 100 Days Coaching Programme? Contact me personally at 087 2492774 or via e-mail and find out more.


How to Succeed at Interviews
Does the phrase ‘doing an interview’ send a shiver down your spine? Read on to learn some key interview preparation strategies as well as the questions you should be able to answer before attending an interview.

Most people will do on average 10 interviews over the course of their career, either for new roles or promotions. If you work for yourself you may not be doing interviews in the traditional sense, but isn’t every sales meeting an interview!

It is easy to forget that the purpose of an interview is for the company to find out more about you and to determine whether you have the skills, experience, and potential to succeed in the role. They also want to discover if you will blend into their organisation easily and effectively. A good interviewer is not trying to trip you up, though for senior positions the interviewer may want to know how you respond under stress.

CLICK HERE TO DISCOVER THE QUESTIONS YOU SHOULD BE ABLE TO ANSWER BEFORE GOING INTO AN INTERVIEW

In the eyes of the interviewer, you need to look like you could walk straight into the job. So dress as someone already working in the role would dress. Don’t overlook what you might consider small details. For example, ensure your finger nails, hair and clothes are clean. Polish your shoes. I’m sure you wouldn’t want dirty nails or bad breathe to be the first thing an interviewer thinks of when he or she thinks of you.

CLICK HERE TO LEARN KEY STRATEGIES FOR TRANSFORMING NERVES INTO CONFIDENCE DURING AN INTERVIEW.

In the States it is becoming increasingly common for HR to ask receptionists about job candidates’ conduct whilst waiting in reception. Receptionists get an eyeful of your behind-the-scenes behavior, before you put on your game face and step into the interviewer's office. If you are abrupt in the lobby, expect the interviewer to hear about it.

A two-hour, one-to-one interview coaching session costs €150 plus 21%vat. Phone 087 2492774 or email us for further information.

It could be the difference that makes the difference.

Editors Letter
James Sweetman Welcome to the November 2006 edition of Next Steps.

In this month's edition there is something for everyone. If you get paralysed by nerves during an intervew, we have strategies for transforming those nerves into confidence. If you are a new business owner, discover the mistakes new business owners make and how to avoid them. And if you are in the habit of making excuses rather than taking action, then the 'No Excuses' article is just for you.

For those of you who subscribe to or have access to Business & Finance Magazine, the November 2nd edition has a feature on Coaching and contains a profile that may look familiar!

James Sweetman

Contact Us
For more information on all the services provided by James Sweetman & Associates, visit the website, telephone me personally at 087 2492774, or send me an email.


Commercially Aware
FAS Funded Training Programme for newly recruited graduates/ employees within the Irish Software Industry.

The Commercially Aware Programme is administered by Sureskills Phone Steven Long at (01) 2402238

9 modules spread over 4 months.

Participants will learn skills and techniques equipping them to become productive and commercially aware employees within their working environment, resulting in them making an even greater contribution to their organisations.


Final Thought

I recently watched the online movie The Secret and I highly recommend it. Put 90 minutes aside, grab a pen and paper and have a mug or a glass of something on the side, you deserve it. At $4.95 it is a bargain and you never know, it may change your life.

Visit the website and check it out. Don't let 'The Da Vinci Code' type marketing put you off, as it contains 90 minutes of insight and wisdom.