About

Testimonials

James’ corporate clients include Microsoft, Aer Lingus, Bord Bia, Kantar Media, Mindshare, National College of Ireland, KPMG, Dalkia, Dairygold.

What a fabulous coaching session; healing, restorative, enlightening, freeing and many more delightful words. James’ attuned sense of what I was willing to let go of, as well as what was most appropriate to my needs was spot on.

F. Bhrian, Dublin

I Got the job, so thank you James. The Interview Skills Coaching session was extremely helpful. The feedback was that I came across like a leader and presented myself in the correct manner and that was thanks to James.

Barbara Ennis

After you reach a certain age, people (including me) tend to think that they’ve seen it all, done it all…”nothing can surprise me”- Man was I wrong!
What James presented to us was nothing but AMAZING! The strategies covered (in the Leadership workshop) were exactly what I needed- ways to stop negative thinking and how to boost the way I view myself and my confidence.

A. Williams Microsoft (Norway)

The Train the Trainer course presented by James was one of the best courses I’ve ever attended. James’s delivery was very comprehensive and covered all the subject areas expected and more. The course was well structured and enjoyable. I would happily recommend James as a trainer and coach and I’d be very happy to attend one of his courses in the future.

M. Gee, Aer Lingus

My coaching session with James allowed me to clear my mind for the first time in years. That sense of calm allowed me to clearly identify the truly important things to me and let go of unimportant things negatively affecting my life. It then provided me with practical resources to retain that sense of calm and clarity. It enabled me to start understanding and making the changes I want to improve my life. It wasn’t easy, but like most things that require hard work and commitment, was very much worthwhile.

D. Dolan

The workshop was very educational and enjoyable. It will definitely help me in my day to day dealings with people. James made me feel at ease as soon as I walked in the door and this continued throughout the day.

H. Mullen, Kantar Media

The Professional Effectiveness course was one of the best days I have ever spent on a course. It was helpful from a work point of view and it was also a wake up call as regards self-awareness and self-improvement.

E. Preston, KPMG

I thought that the course (Influencing & Negotiation Skills) was fab. James is a really effective trainer. I tend to go to a lot of seminars, talks... ...training so I interact with trainers all the time but James' whole style and method was just in a league of its own.

Nina Lyons, RiseCreatives

Having found myself in need of clarity about my career, I picked up the phone and arranged a session with James. He provided me with some great practical knowledge to take forward with me. I have since got real clarity on my career and personal direction. To anyone in need of some practical help, James' coaching sessions are a true help and you will benefit anyone both personally and professionally.

K. O’Byrne (Dublin)

The course was nothing short of fantastic. I am confident that as a result of this Presentation Skills course I will now actually enjoy giving my regular presentations. James was fantastic. He was approachable, accommodating, informed and informative. I’ll be recommending this course to colleagues. Very beneficial.

U. Treacy. Commercial Manager. Cuisine de France (Belfast)

The time that I spend with James was very helpful. It has made me more structured in my approach to work. This has enabled me to be more relaxed, confident and enjoy work. I feel now I am much more of an asset to the company and contribute to the growth of the companies sales.I am now in a position to make more money which is why I am in sales.

R. McConnell, Sales Consultant, Friends First

After only three sessions, I began to develop a deeper belief in my own inner ability to achieve my ambitions. The sessions provided me with clear objectives. Analysing my strengths and weaknesses, realising what was stopping me from achieving more, I developed strategies to turn these apparent weaknesses into signals for me to believe in myself even more. Establishing clear goals and writing down my goals, helped focus my mind on realistic targets for the future. The energy I wasted on worrying is now spent on 'doing'. The techniques used to develop my confidence, were not only beneficial, but also great fun.

David Creevy, Classical Guitarist

Working with James was like working with my better, rigorous conscience. It was his ability to think clearly, and address issues in a step-by-step approach that allowed the impasses in my business life to disappear. I made progress by dint of this tenacity, leaving each of our sessions feeling good about the prospect of achieving realistic goals. In summary, it was a great personal and professional exercise which has been rewarding and worthwhile.

Founder & Managing Director, Marketing Company, Dublin

This is the most appropriate and accurate personal development that I have ever experienced and it will stay with me.

Sales Executive, Aon Consulting, Dublin

James Sweetman delivered a number of workshops at the National College of Ireland. The feedback was overwhelmingly positive. 'Increase awareness and focus', 'enhanced motivation' and a 'willingness to take action' were some of the comments shared by attendees. James' style of delivery encourages participation and creates a cohesive and relaxed environment in which to learn. The experience was best described by one student as 'thought provoking, powerful and memorable'.

Stephen Kennedy, Student Services Officer, National College of Ireland

This (Train the Trainer) programme was one of the best courses I’ve attended in the last few years. Course content was excellent and much learning was achieved. James Sweetman was extremely professional and delivered the course in a very enjoyable and participative way. I learned alot which I will use going forward..

Pat Hall – Dublin Airport Authority

I found the 3 day Train The Trainer course excellent in all aspects. James has changed the way I look at training. He passed on so many tools and tips to us that will really help. The course was such a pleasure to attend.

L. Brown, Aer Lingus

Since completing my series of Executive Coaching sessions with James, I am more efficient and effective at work. I am achieving more whilst at the same time being less stressed about it. I am now able to work through tasks and challenges that would have troubled me in the past, with a greater sense of ease. My organisational, time management and communication skills have all improved. In my view anyone who wants to be more effective in their role would benefit from the type of coaching James Sweetman offers.

European Claims Manager, Captive Insurance Company, Dublin

I enjoyed the training day greatly and it clarified several key things with me and prompted contemplation in helpful directions. The course was well paced with ample involvement from our side. Everything was explained very well, with the right tone for the audience I thought.

The fact that James was using very concrete, powerfully simple concepts, some of which could have been misrepresented by a lesser speaker, and delivered them in an accessible and down to earth manner, allowed the continual insights to prompt thought and consideration. Not a small achievement or ability in my book!
All in all a very enjoyable, worthwhile and thought provoking day.

Alistair McBride. Director. Cultural Capital






































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